dam is waiting for his 3:30 flight, and like more than half of the people in the airport, he’s on his smartphone, surfing the web and checking email. Jennifer is at the salon, getting a pedicure. She has her iPad and is looking for birthday presents; she’s hoping to purchase several things from her daughter’s “wish list.” Brian is at a restaurant for a business lunch. He’s sending a few, quick emails and tying up some loose ends on a deal before appetizers arrive.
Do any of these scenarios sound familiar? It’ happening everywhere, all the time. People are searching and shopping on mobile devices in increasing numbers… and these people could be YOUR customers. If your company doesn’t have a mobile friendly website, you may have just lost business.
More than 55% of consumers who access the Internet use a mobile device, as compared to 45% for laptops and desktops, combined. Increasingly, your customers are not sitting in front of desktops or laptops anymore. Instead, they’re on the go, and they’re accessing your website from their mobile devices. Thus, an optimized mobile friendly website is a critical tool for reaching customers, for meeting their expectations, and for driving revenue forward.
Optimized Mobile-Friendly Website
Don’t know what makes for an “optimized mobile friendly website?” Well, as the most-used search engine, Google handles more than three billion searches each day. Here are a few of Google’s general tips for making sure your site works well on a mobile phone:
Keep loading times fast. (It’s recommended that your mobile pages load in less than one second. According to Google, 60% of users expect a mobile site to load in three seconds or less.)
Simplify navigation. (Mobile devices have smaller screens, and “user-friendly” can take on a whole new meaning. Too much information and too many options can be frustrating to navigate. In this case, less is more!)
Be “thumb friendly” (Remember that mobile users are ready to swipe and touch; simple movements and actions are best.)
Design for visibility. (No one wants to squint or zoom in to figure out your page. Be sure your mobile site is designed for mobile views!)
Don’t know how to make an “optimized mobile friendly website” happen for your business?
