dam is waiting for his 3:30 flight, and like more than half of the people in the airport, he’s on his smartphone, surfing the web and checking email. Jennifer is at the salon, getting a pedicure. She has her iPad and is looking for birthday presents; she’s hoping to purchase several things from her daughter’s “wish list.” Brian is at a restaurant for a business lunch. He’s sending a few, quick emails and tying up some loose ends on a deal before appetizers arrive.
Do any of these scenarios sound familiar? It’ happening everywhere, all the time. People are searching and shopping on mobile devices in increasing numbers… and these people could be YOUR customers. If your company doesn’t have a mobile friendly website, you may have just lost business.
More than 55% of consumers who access the Internet use a mobile device, as compared to 45% for laptops and desktops, combined. Increasingly, your customers are not sitting in front of desktops or laptops anymore. Instead, they’re on the go, and they’re accessing your website from their mobile devices. Thus, an optimized mobile friendly website is a critical tool for reaching customers, for meeting their expectations, and for driving revenue forward.
Don’t know what makes for an “optimized mobile friendly website?” Well, as the most-used search engine, Google handles more than three billion searches each day. Here are a few of Google’s general tips for making sure your site works well on a mobile phone: